By searching academic papers in two search engines, found totally different user experience. The first one is searching paper in Google, which will provide full paper name automatically before you input full title of the paper.
On the other hand, in bing, there's no suggestion for users at all.
Furthermore, in search result, you could see the citation information provided from Google with structured data "by author name" and "publish year".
Bing's result only provides the links to the paper without further structured information or citation information.
Definitely, Google's search experience is better than Bing considering both have academic papers' index system Google Scholar and Microsoft Academic Search separately. Google Scholar is more and more popular and getting better reputation over MAS even though MAS was better academic index system before, this is because more indexing and user experience are provided by Google Scholar nowadays (Some posts say that MAS is preparing new generation MAS).
Back to the search experience, is this due to the Knowledge Graph initiated by Google at May 2012 ?? Is this the inclination of Google's better experience over Bing???
For the user's perspective, it is definitely better experience if search result contains more and more result that user seek about. The best case is that user could get all information at once with one search without follow the links to another website to get the information by themselves... For example, we could see the opening hours, contact, ratings and reviews while searching a restaurant with in search result. That means, Google is acting not only search engine but answering user's questions with background Knowledge Graph as well as information extracted from related websites.
Is it awesome, then what's the problem??
For the millions of companies who were paying bills for directing users to theirs websites, might be big concern with Google's better experience since it will reduce the clicks and reservation on many websites. Ben Gomes said the final goal is let users get the result they want immediately, no matter it is within Google or other websites. Even though, some vendors could be affected by it. Users now could use Google Map in smartphones with Uber App to call taxi but not provide links to other service provides with the same services like Lyft or Sidecar.
We could check the date of hotels on Google and even book rooms directly. This service is without any doubt is a threat to the service like Priceline or Expedia which is providing online booking service. Google was a gateway to provide tremendous traffics to many companies before, but it will be not simple relationships among Google and these companies anymore...
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